Privacy Policy - Asto

Introduction

Data Delves Private Limited ("Company," "us" or "we") provides SaaS (software as a service) that enables Shopify merchants ("Merchants", "you" or "your") to engage with their customers through WhatsApp marketing and automation. This privacy policy describes how we collect, use, and disclose data collected through the Asto Platform (the "Platform"), as a part of our Service.

Information Collection Through Shopify's APIs

Through Shopify's APIs, we collect the following information:

• Store information (name, URL, settings)
• Order data (order details, customer information, products purchased)
• Customer data (email, name, order history)
• Product information (titles, prices, variants)
• Cart data (abandoned carts, items added/removed)
• Store performance metrics

Information Collected Directly from Merchants

We collect the following information directly from merchants:

• Contact details (name, email, phone number)
• Store URL and authentication credentials
• WhatsApp Business API credentials
• Message template preferences
• Campaign settings and configurations
• Usage logs and analytics related to the merchant's use of our app

Information Collected from Merchants' Customers

We collect the following information from merchants' customers:

Use of Collected Information

We use the collected information for the following purposes:

• Providing our core WhatsApp marketing and automation services
• Analyzing customer behavior for better targeting
• Generating analytics and reports for merchants
• Improving our platform and services
• Ensuring compliance with WhatsApp's policies
• Detecting and preventing fraud
• Responding to customer service and support requests

We do not use the collected information for any purposes other than providing and improving our app's services, and as explicitly described in this privacy policy.

Data Retention

We retain different types of data for varying periods:

• Merchant account data: Retained for the duration of the account plus 90 days after deletion
• Customer data: Retained for 12 months from the last interaction
• Analytics data: Retained for 24 months
• Message logs: Retained for 90 days

We will delete or anonymize your information upon request or when it is no longer needed for the purposes specified in this privacy policy, unless retention is required by law or for legitimate business purposes.

Contact Information

For privacy-related inquiries or to exercise your rights: